As luck would have it, during our campaign I also got the chance to ask IndieGoGo co-founder Danae Ringelmann (@GoGoDanae) in person at a panel on Crowd Funding of startups in Europe moderated by Mike Butcher (@mikebutcher) at the Campus Party EU in Berlin. Starting a new venture for helping the aspiring new projects on iOS (iPhone / iPad) initially and later on expanding to other mobile platforms.
Taking the indie, open source app store to the next level. ", "A database of 2400+ angel investors, filter by your industry and contact them using the contact information provided. You can track how many tweeted and posted your campaign to Facebook using the share buttons on the campaign page – but that’s it.
For a very successful IndieGoGo campaign example, look at. What do you think we did wrong? Post was not sent - check your email addresses!
We failed to explain the product well enough, We failed to make an emotional connect with more potential users and backers, We failed to identify the target user segments and multiplier groups, We failed with the tongue-in-cheek, no-budget style whereas more successful campaigns have had more of a serious and solid narrative with polished video content. Update: We were approached by a major investor in [insert name of massively successful camera product brand here] after we had decided that the experiment had run its course and shortly before the Vine app hit the street. Is it possible (for us, right now) to crowd fund (without equity) the development of an iPhone app?
Here’s what the last iteration of the video pitch on IndieGoGo looked like: Starting out, we had some assumptions and there were a few things we wanted to test and (in-)validate: Read on for the more longwinded answers and conclusion. On failing: Crowd funding an iPhone app on IndieGoGo 26/10/2012 Vidar Andersen app, crowd funding, crowdfunding, entrepreneur, entrepreneurship, funding, indiegogo, ios, iphone, lessons learned, onesec, startup, video. (See Francis’ posts on stats on publishing and conversion for more on this subject). What is the conversion rate from blogs and news sites when and if we get published? On the other we also failed to explain and “sell” the “what’s in it for me” the “how this makes my life better” to the potential backers. There are some criticisms …, "I've used WeFunder and it's very promising. We decided go with IndieGoGo since you needed to be a US citizen to use Kickstarter at the time – or find someone with one willing to be use as a proxy, which would raise all sorts of other issues like liability, legality and added costs in fees – and the potential of a 3rd party effectively being able to hold your money hostage if successful.
Add as much as possible to the story of “what’s in it for me as a backer”, “only you make it happen”, “if you help this happen you will be able to do X and Y”, focus on the emotional appeal. More specifically, an Instagram for one second videos. It's a place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations. However, perhaps the last lesson learned was that these things take more time than you think. You can change your choices at any time by visiting Your Privacy Controls. Information about your device and internet connection, including your IP address, Browsing and search activity while using Verizon Media websites and apps. Explore creative projects in art, design, film, games, music, and more, Hire vetted developers on demand at startup prices, Where independent creators + backers come together. We had learned a lot about doing a crowd funding campaign and it was time to move on. Here’s what we learned from her: BONUS (and this is from me, not from Danae): Pay or raise the plus $ 1.000 yourself with family and friends you will pay back if you can and if you’re going for a campaign that gets to keep the money regardless if you reach your goal and consider the PayPal fee marketing expenses. Starting out, we spammed targeted our friends, families and fellow entrepreneurs and things looked good for a while. Stay tuned for the next installment, in which we perhaps test and learn how to fund an iPhone app – an Instagram for one second videos – with private investors for equity. On the one hand successfully conveying why we’re doing this, why we believe in this and what will happen if we don’t get funded. It was an iPhone app. Could we have kept on going, extending the campaign, applying and executing on the knowledge that we gained on the way? However, we had already decided to kill it as we had run out of personal interest and passion. ". Then we take the time to explain it and then they are like “Oh, I see. Having no referrer data is insane if you’re somewhat successful and want to identify where the traffic is coming from and what to focus on.
Talking to people, the single most frequent first response is “I don’t get it”. He stepped down for the first time in 2014, leaving the role to co-founder Yancey Strickler, and returned in 2017 after Strickler decided to leave the company. Danae was kind enough to sit down with me after the panel and give me more advice on our crowd funding campaign. In conclusion if we could have invoiced all the work we put in as regular consulting hours with normal customers, we’d probably made more than our original target for the funding campaign. Just avoid doing the same mistakes we did. The lesson to us was pretty clear that spamming journalists and getting some publicity didn’t convert into any pledges. Product Hunt surfaces the best new products, every day. My entrepreneurial buddy Francis and I tried to crowd fund a startup. Recap for new readers: In the summer of 2012, me and Francis decided to experiment with crowd funding. | Check out 'iOS-iPhone-iPad Apps Development - Startup' on Indiegogo. Indiegogo iOS app - Discover/ fund projects and causes you love on Indiegogo. Luckily for us, we were complete failures and measuring conversion of referrers when you have zero effects is pretty easy. But don’t let that discourage you from trying. Until then, I’d love to know what your experiences with crowd funding are.
My entrepreneurial buddy Francis and I tried to crowd fund a startup. A peer-to-peer marketplace for crowdfunded products, Start a small crowdfunding campaign to prove product demand, Suggest alternatives to Indiegogo iOS app, "It's not the best imo, I think Kickstarter is better but it was already mentioned.
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