Visible crew/equipment: When Nada is escaping with Holly, you can see the reflection of the film crew on the car. Nada is a man that believes on the American Dream and expects to have his big chance someday. The only thing they want to do is take our money."
The following day, Nada retrieves one of the boxes from the church and takes a pair of sunglasses from it, hiding the rest in a trash can. The unemployed construction worker George Nada drifts to Los Angeles and finds a job. | In 2014, Universal Studios released it on DVD along with The Thing, Village of the Damned, and Virus as part of the 4 Movie Midnight Marathon Pack: Aliens.. I ended up using that line in the film."
" Jay Carr, writing for The Boston Globe, said "[O]nce Carpenter delivers his throwback-to-the-'50s visuals, complete with plump little B-movie flying saucers, and makes his point that the rich are fascist fiends, They Live starts running low on imagination and inventiveness", but felt that "as sci-fi horror comedy, They Live, with its wake-up call to the world, is in a class with Terminator and RoboCop, even though its hero doesn't sport bionic biceps". Even scarier is that he is able to see that some usually normal-looking people are in fact ugly aliens in charge of the massive campaign to keep humans subdued.
 One of the highlights of the film is a five-and-a-half minute alley fight between David and Piper over a pair of the special sunglasses. , The film was ranked #18 on Entertainment Weekly magazine's "The Cult 25: The Essential Left-Field Movie Hits Since '83" list. The aliens were deliberately made to look like ghouls, according to Carpenter, who said, "The creatures are corrupting us, so they, themselves, are corruptions of human beings.  John Carpenter describes Nelson's story as "... a D.O.A.-type of story, in which a man is put in a trance by a stage hypnotist.  The film's original release date, advertised in promotional material as October 21, 1988, was pushed back two weeks to avoid direct competition with Halloween 4: The Return of Michael Myers (coincidentally, a sequel to a Carpenter film).
After taunting them with the phrase "I have come here to chew bubble gum, and kick ass. Roddy Piper and Keith David decided to fight for real, only faking the punches to the face. ", he then murders several aliens with a shotgun and escapes by taking Cable 54 employee Holly Thompson hostage. To this end, Carpenter thought of sunglasses as being the tool to seeing the truth, which "is seen in black and white. They allow you to see the real message beneath all the propaganda, glitz, posters and so on. ", Carpenter has rejected neo-Nazi and white supremacist claims that the film "is an allegory for Jewish control of the world," instead noting the film "is about yuppies and unrestrained capitalism".. This is the story of an everyman, a no one, a Nada who stumbles upon their secret, via an underground movement, whose mission is to sabotage their plans and awaken the world to its sinister plans. They know there's a group, led by the preacher, who are onto the conspiracy and that they're somewhere in the camp. Rock band Green Day paid homage to They Live in their music video for "Back in the USA", off of their album Greatest Hits: God's Favorite Band. This is the battle of self-awareness and one mans struggle with a reality check that has these alien beings staging war against the up-rising and rebellious armies from the gutters and streets.
… The sunglasses function like a critique of ideology. For Carpenter it was an easy choice: "Unlike most Hollywood actors, Roddy has life written all over him. Parents Guide, Melissa Portell
The film is noted for a popularly quoted line spoken by Nada: "I have come here to chew bubblegum and kick ass. They Live is extensively referenced in the 2013 video game Saints Row IV; Keith David plays himself in a supporting role throughout the game, and a They Live-themed level towards the end of the game unlocks Roddy Piper as a combat ally.
Nada forces Frank to wear the sunglasses and together they seek other humans aware of the situation to organize a resistance against the powerful aliens from Andromeda and their associates. For the crucial role of Nada the filmmaker cast professional wrestler Roddy Piper, whom he met at WrestleMania III earlier in 1987. Plot Keywords They Live is a 1988 American science-fiction action horror film written and directed by John Carpenter, based on the 1963 short story "Eight O'Clock in the Morning" by Ray Nelson, and starring Roddy Piper, Keith David, and Meg Foster. ", Music for the film was composed by John Carpenter & Alan Howarth.. A drifter discovers a pair of sunglasses that allow him to wake up to the fact that aliens have taken over the Earth. They Live (titled onscreen as John Carpenter's They Live) is a 1988 American science-fiction action horror film written and directed by John Carpenter, based on the 1963 short story "Eight O'Clock in the Morning" by Ray Nelson, and starring Roddy Piper, Keith David, and Meg Foster. The political elements of the film are derived from John Carpenter's growing distaste with the ever-increasing commercialization of 1980s popular culture and politics, particularly the influence of Reaganomics, the economic policies promoted by U.S. President Ronald Reagan.
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