Content marketing
What will you learn after completing the course?
Develop content strategy
The course involves getting acquainted with real cases. Based on their examples, you will learn how to plan and implement content strategies in any niche and scale.
Create and promote content
You will learn how to create articles that will not be rejected for publication by top publications and opinion leaders. You will work hard to promote your content on social media and distribute it across various platforms.
Optimize content
You will learn how to optimize content for good visibility in search engines, create effective email campaigns, and increase brand loyalty.
Work on content for websites
As part of the course, you will master popular website layout services, try to create photo and video content with your own hands, write texts for landing pages, and generate lead magnets that will sell.
Course program
- Introduction to content marketing
- Positioning and content: key aspects of a successful marketing strategy
- Networking: getting to know the curator
- Effective copywriting: literacy, style, and adaptation to business objectives
- ChatGPT – a tool platform
- Mastermind on the topic of the block
- SEO texts, search for the semantic core
- Working with text and layout basics for a content marketer
- Working with a blog
- Landing pages. Lead magnet
- Mastermind on the topic of the block
- Visual promotion strategy
- Content for social networks, strategy development
- Video content and work with platforms
- Promotion of content through the creation of Event-events
- Email texts
- Seeding and distribution of content
- Content analytics
- Business processes in content marketing
- Preparing for project defense
- Bonus lecture in the recording. Finding a job in today’s turbulent environment
- Project defense