SEO course

Everyone wants to be in Google, but only a few get to the top. And we are ready to tell you the secret of how to become the first in the search engine. SEO-specialist – it is the one who promotes the site in the first ranks of searches in Google, increases You will learn how to:

• compose a semantic kernel for sites of different directions and complexity;
• perform an audit of sites;
• analyze the promotion strategy of competitors’ Internet resources;
• perform internal optimization of sites;
• eliminate technical errors that negatively affect the promotion;
• monitor the work of search engine algorithms;
• work together with developers at the level of drafting technical tasks.

Course Program

You will be trained based on practical work with real cases from the IT world. Training with us is equal to half a year of work.

Module 1
Introduction to SEO. Text optimization

Class 1.
Introduction to SEO. Principles of search engines. The main factors of ranking.
Class 2.
Principles of search engines. The concept of algorithms and filters in SEO
Class 3.
Searching for keywords for promotion. Semantic kernel and tools for collection
Class 4.
Semantic kernel clustering and designing site architecture
Class 5.
The role of meta-tags and micro-tagging in promotion

Module 2
Internal optimization

Class 6.
Basics of technical optimization of the site
Basics of technical SEO optimization of the site.
Must-have technical components of the site for SEO (CNC, linking, breadcrumbs, connection protocols, robots.txt, sitemap.xml).
Loading speed and its optimization
Adaptability & AMP (Accelerated Mobile Pages)
Domain and hosting setup
Class 7.
Link Building Techniques
Class 8.
Comprehensive SEO-audit of the site
Class 9.
Customizing tools for webmasters. Practical review of Google Search Console and Google Tag Manager.
Class 10.
The concept of Local SEO

Module 3
External optimization

Class 11.
External site optimization: basics, terminology, overview.
What is the external profile of the site and how to form it
The concept and terminology in external optimization.
Types and types of links
Selection of sites for backlinks.
Basic methods of external optimization.
Tools: review of Ahrefs service to analyze competitors and their own tactics.
Class 12.
Multilevel external optimization – PBN and drop-domains.
Class 13.
Commercial and behavioral ranking factors.
Class 14.
Working with CMS and AI. Overview, features, practice on the example of WordPress and CHATGP for SEO tasks.
Class 15.
Formation of SEO-strategy
Class 16.
Project defense.
Class 17.
Talking to a career manager.