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Where to start SEO website promotion

Clark Mark

SEO-promotion of websites, what is it? The abbreviation stands for Search Engine Optimization. In simple words, SEO is a set of actions on internal and external optimization, aimed at improving the position of the site in the search engine.

High-quality professional SEO is not just building up the link mass or creating useful content. Website promotion requires working on it in a complex.

First of all, determine the purpose of SEO-optimization and how its effectiveness will be measured. For example, SEO-promotion can have the following goals:

  • the output of the site in the top of certain search queries;
  • increase resource traffic;
  • increase in conversion;
  • improving the position of the site in the search relative to competitors’ projects and so on.

Also going to engage in SEO-promotion of the site should determine those categories and web pages that are the most relevant and important. Thanks to their priority promotion of the site will begin to bring profit faster. Make a plan of action with a list of all the necessary work and indicating their priority:

  • the order of optimization of the pages of the site;
  • order of adding content to the site;
  • resources where you can place links to your project, etc.

What is the purpose of SEO site promotion

SEO-promotion is aimed at improving the position of the site in the SERP for selected search queries, the purpose of which is to increase traffic, increase the popularity of the project, increase the number of sales and leads.

Without SEO-optimization your project will get lost among hundreds and thousands of other projects of the same subject, present in the network and users will never be able to find it with the help of search engines. The higher the position of the site, the more visitors you will receive. Part of the traffic will take contextual advertising, but most users choose sites from the top of the organic output. Therefore, it is very important to regularly work on improving the position of the site and do not stop when reaching the top, as otherwise you can be forced out by competitors.